Thursday, December 30, 2010
at 3:39 AM
The global search engine giant had huge ambitions to bring the web to living room screens across the world. And it had been cleat since the day Google TV was revealed. We can say, it is an attempt to reshape the future of TV.
But they had to get the things right the first time to succeed. Release early and often may work on the web, but users don’t want to have troubleshooting devices in the living room.
And now everyone knows the story. Google pushed a pushed an unfinished product out of the door, and now Google is scrambling to fix its TV product and save the project from implosion.
And it is heard that Google has asked its partners to hold off on launching Google TV devices at CES so that it can tweak the software.
In the mean time Apple TV has been far more successful. We are thankful not only to its lower price point but also far more intuitive interface.
Google’s going to try to rectify the mistakes it made in the previous release with upgrades it will likely launch in February. This upgrade will come in the form of “Honeycomb,” the Android 3.0 OS. Unlike version 2.3 (“Gingerbread”), 3.0 is designed for bigger screens. While it’s focused on tablet devices, it will also come with upgrades for Google TV.
But nobody is sure about what Honeycomb will include to fix Google’s television device. As Google said, they are working on it, we can expect it to make the interface less complicated, to improve the quality of video search results and to add the Android Marketplace to Google TV. These are relatively safe bets for what will come in “Google TV 2.0,” courtesy of Android 3.0.
Now the question is will that be enough, though? The core of the problem lies in the speed, fluidity, and intuitiveness of the software inside the device. Google TV can be agonizingly slow and the interface can be gut-wrenchingly confusing.
Can Google transform its interface enough to get Google TV started? Should they take a page from Apple’s playbook: Apple TV.
Perhaps the more appropriate question is whether it’s too late for Google TV to make a comeback; because the clock was ticking for Google TV.